Category Archives: business website marketing

Digital marketing offers clients a cost-effective tool

Our aim is to help clients communicate through their website to their clients about their products or services.In today’s online market it’s not about who has the best service, but who communicates it best.

Communication Begins With Web Design

The first step in the process is conversation between our client and designers.We only commit to code once we’ve talked with you and you decide what your site is about and what you want it to do. It is important that good design is built around a handful of fundamentals; your brand and aesthetic, targeted keyword phrase, and website goals, the rest will fall into place.

Your Options

WordPress

Our preferred Content Management System is WordPress and it’s obvious we chose it for its powerful and easy to customize features. At this point in technology even the most laymen can figure out the admin area and update a WordPress site. We love it because we get to make beautiful websites that clients can update, and our clients love it because they don’t have to email us every time they want to change something on their site.

E-Commerce

There are lots of options for setting up online stores, some easier to use than others and some cheaper. We choose to stick with the major e-commerce platforms, like Magento, Shopify, WooCommerce for smaller WordPress driven online stores, because we know that they work. We know that e-commerce brings quantifiable, real revenue to our clients, so we think it’s imperative that you have clear goals and direction for your online stores.

Effective Communication Using Digital Marketing

We are a talented team of digital marketers, social media experts and content strategists who are committed to creating tangible results for our clients. Digital marketing offers clients a cost-effective tool to acquire more customers and develop relationships.Today 1 in 4 people spend more time online than sleeping, so why not cash in on the digital world. We use an array of tools to spread the word about your business faster and more economically.We are here to work with you to develop, plan and execute the best strategy to grow your audience with:

You will notice that we start with website design and web development, that’s because we believe that you need a groundbreaking website and focus on digital and social media marketing to communicate effectively with your audience.

Deliver highly personalized website experiences to boost customer loyalty

For over a decade we have been providing website design & web development services to our clients across the globe. We are proud of our creative talent, technical expertise and capable team who can draw actionable insights from data.

Web Development Services

We make use of open source platforms and content management systems such as JoomlaDrupal and WordPress which enables us to build dynamic websites with an array of features. We are experts in installation, setting up of databases, installation of different modules, menu and categorization structure setup and theme development across these various platforms. Businesses can now truly optimize our expertise to develop, manage and upgrade their websites to meet their growing needs. With the world increasingly relying on social, cloud and mobile platforms, businesses that partner with us benefit by making CMS the core of their digital initiatives. We implement a robust CMS strategy that allows you to :

  • Simplify the management of content business wide and deliver accurate digital information anywhere, anytime and on any device.
  • Deliver highly personalized website experiences to boost customer loyalty.

Website Design

We design attractive and eye catching websites with cutting –edge designs based on our clients requirements. Our designers are experts at web designe-commerce portal designingsocial networkingmobile application design. We assure you that the website design will captivate users and create awareness about your product or service. Our websites are responsive, compatible in all browsers as well as handsets. We design websites that makes marketing easy and increased conversion rates, easy access options and faster loading makes your clients take immediate decision to connect with you.

We are proud to create high quality websites at a reasonable cost. Our team of professionals are experienced in web technology and web development language. We provide lightning turnaround time of a superior standard.

Website Maintenance

We provide continuous processes to improve your website that helps your website stay functional and updated. We provide website maintenance on a monthly, quarterly, or annual basis, depending on your resources. Website maintenanceincludes content changes, products and image management, designing of banner images, upgrade to latest version of technology, maintaining of inventory, adding new pages and ensuring there are no broken links on the website and website back up facility

AUTHOR: Suyan 
( Content Writer )
Success Focus Pty Ltd

What sets up apart from other web design companies is we build unique sites

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and developwebsites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business website. Content is shareable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage FacebookTwitterLinkedInPinterest, and Instagramto put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.

You need to optimize your website for search engines like google?

If you need to achieve a strong online presence, you need to optimize your website for search engines like google for a better exposure price. And on that be counted search engine optimizationor search engine marketing is the excellent choice if you want an easy manner to achieve massive visitors on your web site. However, some beginners do commit some mistakes on search engine optimization practices. So aside from supporting their website reap large wide variety of visitors, those errors handiest do harm to the website. It is therefore crucial which you recognize the commonplace mistakes that you should avoid.

The use of an excessive amount of flash and scripts at the internet site

One popular mistake in search engine optimization is the use of too many flash and other scripts in the web site. Of direction, it is a plus point if your website is appealing to the attention for this reason many web site owners try and incorporate flash pages, which are not optimized for seek engine to move slowly. Since there is not sufficient content material for seek engine to index your first loading web page, the spider will not be interested in your internet site. This will end result to a totally low web page rank. If you really want to use flash for your website, it is recommended which you make up your flash web page with some text and graphics that optimized efficaciously for the hunt engine.

Not maximizing what ALT tags can do for the content material and the pix

This is one advice that ought to now not be forgotten- the want to use the ALT tags. These tags are used to describe the images which are used within the pages. Try to contain these tags on every occasion photographs are used inside the internet site. And when writing those ALT tags for the images, the best search engine optimization efforts approach inclusive of a number of the keywords in these tags.

Keywords are taken into consideration as the foundation of search engine optimization. However, there are some who stuff their content material with too many keywords. Over stuffing and the use of an excessive amount of key-word inside the aid will no longer help your motive. And whilst the spiders discover what you have got been doing, you then are simplest relationship disaster because the web page rating may be affected. Instead of key-word stuffing, a terrific strategy is writing true and informative sources that readers and internet customers can really respect. At least by using doing that, your web page can get a return visit from the readers.

Content duplication

It is also a mistake to thieve content from different web sites. Take note that robots can distinguish an authentic content material from a plagiarized one. You need to provide you with excellent yet informative content to entice your readers to come back lower back. Therefore, plagiarizing content isn’t conducive to your web page ranking.

And ultimately, maximum of the novice SEO practitioners neglect the quest engine recommendations. It is important to read and be acquainted with these hints for you to keep away from the use of the search engine optimization strategies and practices that are prohibited. One of the awful or fraudulent techniques in search engine marketing is the black hat. Consider these movements as unethical movements at the least in the realm of internet and search engine optimization. Once this is used, you’ll be on the hazard of getting your internet site banned inside the search engines like google. To put your on-line advertising and marketing on the right word method steering away from those commonplace search engine optimization mistakes and traps.

AUTHOR: Aakshat is a SEO consultant at Pretoria & Joburg based totally Search Engine Optimization Company that specialize in white hat search engine optimization.